Revenue Operations Consulting
Your revenue engine is broken. I fix it.
I embed in your team, diagnose what’s failing across your marketing and sales systems, and make it work. Strategy through to execution. One senior operator. Productive from day one.
The problem
This is what broken looks like
Systems that don’t talk
Your CRM says one thing, marketing automation says another. Data lives in silos and nobody trusts the numbers.
Leads falling through cracks
Marketing generates volume. Sales doesn’t follow up. Nobody knows which campaigns actually drove revenue.
Two teams, zero alignment
No shared process, no shared data, no shared goals. Marketing blames sales. Sales blames marketing.
What I do
Revenue operations. Strategy to execution.
I don’t just tell you what’s wrong and leave you with a slide deck. I diagnose it, build it, implement it, and train your team to run it without me.
Marketing & sales alignment
Shared processes, shared data, shared goals. I build the operational bridge between your teams so leads convert and pipeline grows predictably.
MarTech setup & optimisation
HubSpot, Salesforce, Marketo — implemented properly, integrated cleanly, and configured to support your actual revenue goals.
Data, reporting & dashboards
Clean data, lead scoring that works, and dashboards that give your sales team a clear picture of where to focus. No vanity metrics.
Operational strategy & playbooks
Documented processes, campaign frameworks, and sales enablement systems that keep working long after I step back.
How I work
No long onboarding. No endless scoping.
I embed in your team, get up to speed fast, and start delivering. Fifteen years of doing this means I’ve seen your problem before.
Diagnose
Quick audit of your current setup — systems, data, processes, team alignment. I find the bottlenecks.
Fix
Hands-on implementation. CRM cleanup, workflow automation, lead scoring, dashboards — whatever the diagnosis calls for.
Scale
Documented playbooks, trained teams, repeatable frameworks. Systems that keep performing after I step back.
Results
Proof, not promises
Marketing ops & sales data strategy
Disconnected teams, messy lead data, inconsistent attribution. Rebuilt CRM data structures, automated workflows, and created custom dashboards for the sales team.
Marketing & sales alignment across 4 regions
Siloed teams across America, Middle East, China, and Europe. Built centralised collateral hub, sales playbook, regional outreach strategies, and campaign dashboards.
Marketing operations from scratch
Rapid growth, leads falling through the cracks. Implemented lead tracking, nurture automation, scoring models, real-time dashboards, and trained both teams.
Worked with
“Caroline was instrumental in driving our thought leadership position in the industry. Her drive to deliver is one of the reasons she was a pleasure to partner with.”
“She's great at getting to the heart of marketing operations needs and finding ways to build out more efficient and effective solutions, from both a technical and user perspective.”
Deep expertise where it matters
HubSpot
10+years expertise
Salesforce
10+years expertise
Marketo
10+years expertise
Pardot
5+years expertise
About
15 years of making marketing and sales actually work together
I’ve worked in-house and agency-side, with startups and global enterprises, across tech, fintech, and financial services. I’ve seen what works and what doesn’t — usually both within the same company.
I’m not an agency. I don’t send a junior. When you work with Flewidity RevTech Solutions, you get me — embedded in your team, productive from day one, with the strategic thinking and technical depth to fix what’s broken and build what’s missing.
Get in touch
Let’s fix your revenue engine
No pitch decks, no sales calls. Just a conversation about what you need and whether I can help.